We put a new twist on old things

Upcycling is the process by which "old" items are modified and get a second life as they're turned into a "new" product.  The term was originally coined in 1994 by a German engineer called Reiner Pilz, who viewed recycling as down-cycling and called for a opposite version of this - one where old products are given more value, not less.  With this, the trend of upcycling was born and people were inspired to extend the lifetime of their material possessions.  In the past decade, we have all had a huge wakeup call about the effect we are having on the environment, almost entirely due to mass production practices and our own purchasing decisions.

Our mission as a company is to do everything we can to reduce consumer waste by creatively repurposing and upcycling vintage and thrifted textiles into new one-of-a-kind creations that we know you will adore!